Influencer Marketing | Small Business Advertising | Desaree Marie

Desaree Marie talks influencer marketing, partnering with businesses she loves and sharing with the people she loves!

DESAREE-MARIE-INFLUENCER-MARKETING

When it comes to commercials that have “This is a paid actor” written across the bottom of the screen, I always wonder, “What is the point?!” Why would I believe an actor, which dictionary.com defines as, “A person who behaves in a way that is not genuine”? So, one would conclude the miraculous things they are saying about a product or service are not genuine! Call me crazy but that does not seem like the most credible messaging, to me! Thankfully, social media has paved the way for influencer marketing!

Influencer marketing has been around for a while, but over the past few years, it has gained the attention of more and more brands. Most people conclude that in order to be an influencer, you have to have a following of thousands upon thousands. But this confuses influence with popularity. What distinguishes a successful influencer is the connected credibility they have already established with their unique audience, their ability to influence and sway people to action, and their salesmanship ability! 

When a business partners with an influencer, it is essentially borrowing the influencers’ credibility and familiarity they already posses with their own audience. This draws upon one of the biggest advantages of influencer marketing: it helps to build a bigger audience for your business! People are much more likely to buy from the word-of-mouth of a trusted friend, than lifeless general advertising. In an article by Inc., they share that “…71.2 percent of influencers feel that their honesty and sense of humor is what keeps their audience engaged.” I can tell you right now, that is exactly what keeps myself and my tribe coming back to one another! Fun and comedic relief! Those are the things that create the bond and trust we have!

I am so happy to partner with businesses I love in order to share with the people I love! If you would like to discuss collaborative opportunities, contact me here!

As always, may your day be FOREVER good — and stunning! 

Caroline Kalentzos